Education is the most powerful ingredient for change! It is a critical component of the BFM Zero Waste Program, both for vendors and for you, the consumer. The ultimate goal is to help motivate participation, create a sense of community and pride, clear up confusion, get the attention for our efforts, project the values held by the Market and encourage YOU, the consumer, to bring these values into practice at home. By targeting various groups, we hope to see ownership of these practices and transference within families and groups of influence.